Because they help me find the things I need to access most - cell phone, keys, and lip gloss. Being a busy mom balancing EVERYTHING, I seem to always loose my keys, my phone, favorite lip gloss. But just because you are a mom, doesn't mean you can't look fashionable as well as functional. I am not saying this to just plug my design philosophy as my designs are inspired by life experiences. Digging around in my purse for my keys while having a screaming toddler wanting me to pick him up makes a very stressful situation. Being a mom of a toddler, a business owner, a wife, and community activist (that is a whole other story), I need the convenience of finding these items immediately. Don't get me wrong, I love a fabulous bag but it is not always something I can, or want, to carry on a playground.
My good friend Robin on the Playground with her son Simon